It isn't easy being green...in Boulder or on Sesame Street

by John Cooper on February 16th, 2010

Wall Street Journal 2/13/2010

Even Boulder Finds It Isn't Easy Going Green

What we've found is that for the vast majority of people, it's exceedingly difficult to get them to do much of anything," says Kevin Doran, a senior research fellow at the University of Colorado at Boulder.

President Barack Obama has set ambitious goals for cutting greenhouse-gas emissions, in part by improving energy efficiency. Last year's stimulus bill set aside billions to weatherize buildings. The president has also called for a "cash for caulkers" rebate for Americans who weatherize their homes.

But Boulder has found that financial incentives and an intense publicity campaign aren't enough to spur most homeowners to action, even in a city so environmentally conscious that the college football stadium won't sell potato chips because the packaging isn't recyclable.


Posted in The Smart Grid Consumer, Energy Efficiency    Tagged with Energy Efficiency, Boulder


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